Innovating
Controlling/Monitoring Tools
We have developed and implemented controlling methodologies for different companies in different areas:
- Benchmark Analysis
- Customer Satisfaction Controlling
- Media, Advertising, PR, Sponsorship, Event Controlling
- CCI Scorecard Controlling
- CCI Impact Controlling
Reference: Swatch
With the "CCI Impact Controlling", we have developed for Swatch a unique approach that combines controlling with promoting: The analysis was done in the resorts, the Swatch brand had an impact, with a team of interviewers and camera-men.
Questions were asked to the visitors based on the following factors investigated:
- Ad attractiveness
- Brand awareness
- Brand image
- Brand loyalty
- Buying intention
Swatch received the following data and material:
- Data analysis
- Statistical Report
- PowerPoint Presentation
- Interpretation of the Results and Recommendations
- Multimedia materials, such as ready-to-watch video clips, individual filmed interviews