Innovating

Controlling/Monitoring Tools

##We have developed and implemented controlling methodologies for different companies in different areas: - Benchmark Analysis - Customer Satisfaction Controlling - Media, Advertising, PR, Sponsorship, Event Controlling - CCI Scorecard Controlling - CCI Impact Controlling ##Reference: Swatch With the "CCI Impact Controlling", we have developed for Swatch a unique approach that combines controlling with promoting: The analysis was done in the resorts, the Swatch brand had an impact, with a team of interviewers and camera-men. ####Questions were asked to the visitors based on the following factors investigated: - Ad attractiveness - Brand awareness - Brand image - Brand loyalty - Buying intention ####Swatch received the following data and material: - Data analysis - Statistical Report - PowerPoint Presentation - Interpretation of the Results and Recommendations - Multimedia materials, such as ready-to-watch video clips, individual filmed interviews