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Marketing & Communication Consulting

In a saturated market, it's rarely the product that makes the difference. It's the marketing.
Winning the right customers, differentiating yourself sustainably and communicating effectively: these challenges are at the heart of every organisation that wants to grow. Yet due to a lack of time, resources or in-house expertise, marketing often remains the neglected child of corporate strategy. Management is absorbed by day-to-day operations. Teams lack the necessary outside perspective. And in the meantime, opportunities go untapped.
This is exactly where CCI comes in.
We bring the external perspective, the strategic expertise and the hands-on experience needed to put marketing back in the service of your growth – with concrete solutions that fit your reality and can be implemented straight away.

Our approach

Marketing that is rooted in strategy and delivered in practice.
CCI's marketing consulting doesn't start with a creative brief, but with your business reality. We analyse your market, sharpen your positioning and translate your strategy into concrete, coherent and measurable actions.

🟦Our method is based on a 360° view of marketing – from the initial analysis through to implementation and performance measurement: so that every franc invested contributes to your goals.

Our 3 service levels

Not every organisation needs a major project right away. Often an external analysis, a targeted workshop or selective support is enough to achieve decisive progress.

How can we support you?

🔹Marketing strategy & positioning
Market and competitive analyses, definition or revision of positioning, development of the value proposition, selection of relevant target groups and definition of core messages.

🔹Marketing audit
Comprehensive analysis of your current marketing: brand presence, channels, content, tools and budget. Identification of optimisation potential and quick wins. Prioritised recommendations with a roadmap.

🔹Marketing planning & implementation support
Development of the annual or semi-annual marketing plan, definition of KPIs, coordination of activities and performance monitoring. We support your teams or take on tasks on an interim basis.

🔹Brand identity & communication
(Re-)definition of the visual and verbal identity, development of communication materials and ensuring consistent omnichannel communication. From the creative brief through to quality control of the deliverables.

🔹Digital marketing & content
Content strategy, LinkedIn presence, website, newsletter and editorial SEO. Design and management of digital campaigns with a clear focus on measurable results.

🔹Event & experiential marketing
Design of memorable brand experiences: customer events, product launches, roadshows and other formats. In close collaboration with the event expertise of CCI Connexion.

🔹Consulting on the launch of new products or services
Go-to-market: definition of target groups, messages, channels, timing and instruments. Support throughout the market launch and performance measurement.

🟦Our services are modular and can be flexibly combined. We would be glad to discuss with you which offerings best suit your needs and your situation.


Why work with CCI?

  • A unique combination of the best scientific approaches ("Best Academics") and practical experience ("Best Practice")
  • Over 30 years of experience in marketing, communication, media, sponsoring and business development
  • Expertise drawn from national and international companies, public organisations, associations and cultural institutions
  • Extensive experience in developing marketing, positioning, communication and growth strategies
  • Access to a broad national and international network of experts, partners and decision-makers, particularly through the ESB Marketing Network
  • The ability, thanks to the CCI ecosystem, to bring in additional expertise in the fields of media, sponsoring, partnerships and activation
  • Tailor-made solutions instead of standardised methods
  • Pragmatic support with a focus on implementation and results

🟦A single ambition: to create lasting added value for your organisation


Networks and communication platforms for greater visibility

Beyond consulting, CCI provides its clients with a unique ecosystem of networks, partners and communication platforms. Thanks to its activities in the fields of media, sponsoring, partnerships and innovation, CCI opens up access to additional visibility, networking and communication opportunities.

Through CCI Media, our clients benefit in particular from privileged access to various media platforms, communication channels and sponsoring solutions - in Switzerland and internationally.

Find out more: CCI Media


🎯Do you have a project, a challenge or growth ambitions?

➡️ Contact us for a no-obligation initial conversation to explore together how we can support you: 📨Email or 📞079 383 05 53


A few references:

  • Development and positioning of the Hof zu Wil project and the future "Hofwelten", one of the most ambitious cultural and tourism projects in Eastern Switzerland
  • Development of a new marketing strategy for the Château de Prangins (Swiss National Museum)
  • Business development, media campaigns and international expansion of the Swiss technology company Mitipi
  • Design and implementation of the new KEVINSWISS website, which contributed to the greatest commercial success in the brand's history
  • Development of marketing and sales strategies for national and international companies, including Samsung Switzerland
  • Development of sponsoring, partnership and marketing strategies for CSS Insurance
  • Marketing development, commercialisation and partnerships for organisations such as Swiss International Air Lines, Ticketcorner, JOIZ and EPIC TV
  • Marketing coaching and strategic support for international sports organisations, including the IIHF (International Ice Hockey Federation)
  • Consulting, coaching and implementation of solutions for the internal communication of cultural institutions in the City of Geneva
  • Leadership of the marketing, sponsoring and partnership areas of the PlanetSolar project, the first round-the-world voyage powered by solar energy
  • More than 30 years of experience in marketing, communication, media, sponsoring and business development.