About CCI
Master Studies/ Research Articles
2022
Thèses de CAS "Promouvoir une institution culturelle", dirigées par Dr Patrick Cotting et Dr Thomas Schmutz, Université de Neuchâtel (UniNE)
Aebischer, Johanna: Plan de marketing de la bibliothèque de Court.
Berberat, Julien: L'événementiel à la Bibliothèque cantonale jurassienne (BiCJ), renforcer et nourrir la relation avec la population de la région.
Chassot, Marie-Pascale: Concept de communication pour l'Association des archivistes suisses (AAS).
Di Marzo, Crystel: Stratégie de communication digitale pour la Bibliothèque publique et universitaire de Neuchâtel (BPUN).
Ducommun, Marilyn: Exposer les artefacts humains : réflexions sur la nécessité d'une stratégie de communication éthique et humanisée.
Grossert, Gabriel: Panart Neuchâtel : L'art dans la vie. Stratégie pour la réalisation d'une exposition d'art dans l'espace public.
Noguchi, Yuji: "Erèmes" : Projet de recherche et développement d'une installation électroacoustique : analyse et nouvelle forme de diffusion de la musique classique.
Nunes, Marcio: Les Bibliothèques patrimoniales à l'ère des réseaux sociaux : Analyse et bonnes pratiques.
Pflug, Sarah: Médiation culturelle : outil de promotion culturelle ? Histoire et vie genevoises à la Maison Tavel.
Raufaste, Nicolas: CAN Centre d'art Neuchâtel : Stratégie, mesures et financement.
Schüle, Christian: Propositions pour une stratégie de valorisation des Archives communales de Renens.
Spiri, Manon: Fondation Le Livre Blanc : Analyse et recommandations pour définir une stratégie de valorisation et de promotion.
Tschudi, Raphaël: Comment lancer et réaliser un projet innovateur comme "Le Procès" ?
2021
Thèses de CAS "Promouvoir une institution culturelle", dirigées par Dr Patrick Cotting et Dr Thomas Schmutz, Université de Neuchâtel (UniNE)
Ciampa, Barbara: Création et développement d'un nouvel événement "L'été en ville", pour la ville de Gland.
Ferrazzo-Amoruso, Caroline: Se transformer pour mieux continuer ? La création d'une Fondation Ferdinand Hodler en terrain genevois. Enjeux et stratégie.
Friedli, Léonore: Le défi du tournant numérique pour le marché de l'art : L'exemple de quelques galeries genevoises membres de l'association du Quartier des Bains.
Léchot, Morgan: Réalisation, production et promotion d'un album musical à l'ère du digital : pour une approche hybride.
Perissinotto, Célestine: Premier Dry January en Suisse : Processus d'organisation et enseignements du projet pilote en Suisse romande en temps de pandémie.
Schenk, Florence: mARTigny : Salon d'art contemporain à Martigny.
2018
Master thesis (conducted by Dr. Patrick Cotting)
Success factors of the different approaches and tools to finance museums and zoos, including Public Private Partnerships, Corporate Sponsorship and Philanthropy.
The event management market in Ticino
Anti-corruption laws and Sponsoring - how to stay attractive for sponsors
The impact of digital transformation and the use of digital platforms in the ski resort industry
Managing Sponsorship activities from a sponsee perspective: an empirical research among Sports properties established in Switzerland
2017
2016
2015
2014
Master thesis (conducted by Dr. Patrick Cotting)
How social media can enhance the corporate branding of a major sports event such as the FIS Alpine World Ski Championships St.Moritz 2017
Ski resorts as successful platforms for brands. An impact study of advertising and sponsoring activities in ski resorts
The Attractiveness of Castles as Tourism Destinations
Financing Cultural Institutions in Switzerland through Crowdfunding - A multi-perspective approach
2013
2012
Master thesis (conducted by Dr. Patrick Cotting)
Product Placement in Music Videos
The Relevance of GeoSocial Networks for Sponsorship & Partnership Strategies and their Implications for Destinations (cities and regions)
Developing a Dark Tourism Event concept for Switzerland
Celebrity Endorsement and its effect on company employees
Für ein grünes Afrika! Ein integriertes Kommunikationskonzept für Biovision
Research articles (Dr. Laura Illia)
Applying Co-Occurrence Text Analysis with Alceste to Studies of Impression Management, in: British Journal of Management, Laura Illia, Karan Sonpar, Martin Bauer (2013).
The influence of ethnocentrism on Journalists’ active communication behaviour, in: Journal of Public Relations Research 24: 5. Laura Illia, Francesco Lurati, Rita Casalaz (2012).
Identity concerns or functional concerns? High vs. low identifiers reaction to brand identity change, in: Corporate Reputation Review 15: 1. 52-67. Laura Illia, Johan van Rekom (2012).
Qué piensan los directores europeos sobre los riesgos y oportunidades de la comunicación de la Responsabilidad Social Corporativa?, in ADResearch ESIC 6: 6. 66-91. Laura Illia, Belen Rodriguez Canovas, Almudena del valle Bena (2012).
Corporate Communication vs. Corporate Marketing: Searching for an Integrated Framework, in: Corporate Communication: an International Journal 17:4. Laura Illia, John M T Balmer (2012).
Published Case Studies
Building Sustainable Futures: Communication Strategies for Corporate Social Responsibility Change Management. Laura Illia, Stefania Romenti, Alessio Manzan (2012).
Innovation in Corporate Communication at Banco Bilbao Vizcaya Argentaria (BBVA), in: IE publishing, ECCH Case Studies. L. Illia/ S. McCallister Castillo/ I. Villoch Bayod (2012).
2011
Master thesis (conducted by Dr. Patrick Cotting)
Neuromarketing in Sports - how emotions drive consumer perceptions of a brand
The influence of the Economic Crisis on Advertising and Sponsoring in the Swiss German Public Television
Heutige Sponsoringaktivitäten bei Schindler vor dem Hintergrund der Partnerschaft mit Solar Impulse als Ausgangspunkt für eine zu erarbeitende Konzernrichtlinie zum Thema Sponsoring
Research articles (Dr. Laura Illia)
The media gatekeeping model updated by R&I in ICTs: The case of wireless communications in media coverage of the Olympic Games, in: International Journal of Interdisciplinary Telecommunications and Networking (IJITN) 2: 4: 24-56. Vassiliki Cossiavelou, Philemon Bantimaroudis, Laura Illia, Evaggelia Kavakli (2011).
Managing membership threats through collective efficacy, in: Journal of Business Research 64: 6. Laura Illia, Marino Bonaiuto, Erica Pugliese, Johan van Rekom (2011).
Published Case Studies
Strategic communication at the Film Festival Locarno, IE Publishing, CM1-003-A-I. L. Illia/ A. Manzan/ M. Jannuzzi (2011).
2010
Master thesis (conducted by Dr. Patrick Cotting)
New Media and International Sports Federations: Challenges and Opportunities and a Framework to develop a social media strategy (based on an extensive analysis of 34 International Sports Federations)
Brand Development for Major Sport Events
Philanthropy and CSR strategies in practice, comparing the strategies of 38 multinational companies
The New Media Strategy of the International Table Tennis Federation (ITTF)
Auch blinde Biathleten brauchen Bakschisch: Ein Fundraisingkonzept für Swiss Paralympic
Research articles (Dr. Laura Illia)
La comunicación de la RSC entre las 250 principales empresas europeas, in Cuadernos de la Información 27: 85-96. Laura Illia, Belén Rodríguez-Cánovas, Almudena González del del Brena, Stefania Romenti (2010).
Auditing the identity of regional wine brands: the case of Swiss Merlot Ticino, in: International Journal of Wine Business Research 22: 4. 386-405. Alessandra Zamparini, Francesco Lurati, Laura Illia (2010).
Published Case Studies
Cultural and industry differences in communicating CSR, Laura Illia.
2008/2009
Master thesis (conducted by Dr. Patrick Cotting)
Sponsorship strategies in Russian museums compared to US museums
Learning from Business Alliances for Sponsoring & Partnership Strategies (S&P)
S&P strategies applied in the Airline industry
Celebrity Endorsement Strategies - Success Factors and Controlling
Volunteers in Athletics - building a community
Developing a business strategy for archive material in Sports Television
Research articles (Dr. Laura Illia)
Exploring how organizational identity is affected by the arrival of new members, in: Contemplating the corporate marketing, identity and communications, Edited by: K. Podnar & Balmer, J.M.T (eds.). London: Routledge.
Exploring How to Diagnose Members’ Concerns About Changes in Core Elements of Organizations, in: The Journal of Applied Behavioral Science 45: 4.
The Audit and Management of a Museum’s Media Image, in: Museum Management and Curatorship 24: 201. Dates Mariana, Laura Illia (2009).
Communicating CSR: practices among Switzerland’s top 300 companies, in: Corporate Communications 13: 2. 182-196. Gregory Birth, Laura Illia, Francesco Lurati, Alessandra Zamparini (2008).
Published Case Studies
Strategic Communication during a Crisis: Swiss Post and the Rema Project, IE Publishing, CM1-002-I. L. Illia/ N. Barelli (2009).
Starbucks: The Challenge of a Global Market and its Entrance in the European Continental Market, IE Publishing, CM1-001-I. L. Illia/ F. Lurati (2008).